Social media marketing is an important tool to spread the word about your company, products and services. Thus, if you have multiple products in multiple locations with different goals handled by different teams, then you should consider having multiple social media accounts instead of sticking into just one account. It will be good for your business to stay unique while related to others. So the question is, why do you need multiple social media accounts? You will need it to take control and be specific on whatever products or services your company is offering to your customers.