Facebook reportedly has more than 2.20 billion users worldwide. 66% of its users are logged in on a daily basis. This social media platform is continuously connecting people from different parts of the world. As a result, it is considered the biggest social media platform used by almost all people around the world.

In addition, Facebook is also a powerful tool when it comes to social media marketing. Since the vast majority of the entire population are Facebook users, a lot of business owners also use it to market their products and services. By doing this, marketers are able to promote their products and services to a wider demographic.

Facebook marketing enables the customers to be well informed, it also helps in the development of one’s brand identity.

Here’s how you can make use of Facebook Marketing:

There are 3 available resources on Facebook which you can use in Facebook Marketing, these are mainly: Pages, Ads, and Groups. Each option serves its own purpose. However, these resourceful tools can also be combined to have a more effective result.

  • Pages
  • Facebook pages are closely related to personal profiles but for businesses, public figures or organizations. Once users like your own page, they are automatically subscribed to it. As a result, users are automatically notified once you make updates on your page.

    However, users have also the option to like your page but not follow it. Although pages are free and way easier to set up, creating one’s own fan base is another story.

  • Ads
  • Ads have a solid targeting parameter. By using ads, marketers are able to target certain geographic areas, age groups, education levels and also the device type used by the people for browsing.

  • Groups
  • Anyone is free to create a group on facebook. As for marketers, you may create your own group depending on your type of industry or your offered product. Facebook groups are like forums but with added features.

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