There are countless shades of colors all around us. When choosing your logo color, you can start from the basic complementary colors up to complex combinations and color palettes. It’s understandable if you are having a hard time deciding on what color will perfectly fit your company and your brand. Thus, whether you already have a certain color in mind or you have no idea what to choose at all, it’s definitely a must to know the meaning behind these colors. You might not be aware of it but these colors subconsciously communicate to your audience. That said, you have to make sure that you are sending the right messages from the very beginning. Here are some tips from graphic designers you might want to take note of.
When we see color Green, we automatically think about nature and that’s basically why it’s considered when setting an earthy tone. It gives off a humble and honest vibe along with growth, stability, and prosperity. With the different shades of green, you can feel a certain excitement, and thrill but at the same time, there’s also a feeling of relaxation and calmness. Whether you are thinking of a dark shade of green like on pine trees or the lightest of the shade like the color of a lime, you can certainly feel somewhat energized and at peace. If you are promoting an eco-friendly product or showcasing growth, this color is certainly worth considering.
Ever heard of the song, “Bluer than blue?”. Well, as deep that song title may sound, this color can convey supreme wisdom and intellect along with a hint of a calming and soothing feeling. The lighter shades of blue show openness, trust, and innocence, while the darker shades exude maturity, security, and professionalism. Whether you are introducing a product or services relating to air, water or even technology, blue is truly a must for your brand and logo color.
Red has always been used to get attention or indicate strength and fierceness. It easily confronts the human eyes with its long wavelength. As you know, red can be primarily seen on high-voltage signs and stop signs. This is not only to steal your attention but to also remind you to make a quick decision. If you want your brand to emanate passion, aggressiveness and strong desire, then red is for you.
Yellow is the color of joy and happiness. However, just like red, it can also call for attention while giving off light and energy. It’s noticeable that its the common color for taxis and school buses. This is because yellow also means youth, optimism, and affordability. It may be a little too bright to use as the main logo color but it can be greatly used as a supporting color to highlight your logo.
Orange represents energy. As it is made from combining two bright colors such as red and yellow, it also gives off the hot, friendly and creative vibe. Since it is very uncommon to nature, it exudes uniqueness and even earthly and royal vibrations in its extreme shades. If you want a light-hearted feeling with a sense of diversity and playfulness, this color is a good choice.
Purple is another strange color. Since it cannot be usually seen in nature, it naturally gives off a magical and mysterious color. Coming from the combination of the calmness of blue and the fierceness of red, it also shows a feeling of excitement and royalty. Well, according to ancient times, purple was really the color of the royals since its the hardest to create. Thus, if you want to show the elegance and luxury of your brand, you might want to give purple a try.
These are just the basic colors and their meanings behind them. This list might at least give you a little idea of what color you should choose for your logo and your brand. Logo color might look like just a tiny detail but it will be a great part of your business more than you have ever imagined. Thus, remember that working with your graphic designers is still the best way for you to get the result that you want. Graphic designers are sure creative but to make sure that your dream logo will come into life, you must also take part in creating it.